About Us

Direct Retail stands out as one of the top SIM distributors in the London, supplying SIM cards across multiple networks like EE, O2, Vodafone, Lebara, Lyca, Three, Giffgaff. We boast a comprehensive retail database, offer market-leading commission schemes, and provide innovative merchandising solutions.

We work in partnership with over 2000 retailers including mobile phone shops, traders and independent retailers. Our merchandising solutions empower retailers to consistently boost sales and enhance in-store visibility through intelligent marketing strategies.

Currently we are distributing more than 30000 SIM cards a month to our retail stores through our experienced Business Sales Executives. Direct Retail and its staff prides itself on not being one of many, but a unique business in its own right with trustworthy business partners on many levels within the SIM distribution industry.